Design’s role keeps expanding.
You’re not just designing screens anymore. You’re being pulled into strategy conversations, roadmap decisions, research prioritization, stakeholder management, AI discussions, and increasingly, questions about what UX should even own.
The tricky part is that there still isn’t a universal answer.
Every team seems to define UX differently. Every organization gives design a different amount of influence. And somewhere between “design should have a seat at the table” and actually having one, practitioners are having to figure out what their role looks like in real time.
We’ve seen the debates in Slack threads, LinkedIn posts, team meetings, and DMs after particularly frustrating calls.
UXCON26 is taking that conversation out of the comment section and putting it in the room.
On October 8, you’ll spend the day with people shaping products and UX practices inside Netflix, The New York Times, Target, UserTesting, Skylight, and more—hearing how they’re navigating many of the same questions around influence, research, strategy, craft, leadership, and the changing role of UX.
☆ UXCON26 · One Day · The Whole Community ☆
Who’s in the room:
✺ Don Norman, the person who coined the term User Experience, headlining UXCON26
✺ Practitioners from Netflix, The New York Times, Target, UserTesting, and Skylight.
✺ Three keynotes. Two panels. One room. The kind of conversations that stay with you long after the day ends.
Final Thought
Sometimes what you need isn’t another post telling you what UX should become.
You need to hear how other practitioners are actually making decisions, earning influence, working across teams, protecting good research, and navigating a profession that keeps changing underneath them.
And you need the chance to ask your own questions.
Be part of the room where those conversations happen.