1. Identify 1 to 2 reasons why these UX metrics failed to influence leadership.
1. Decontextualized: The metrics of a 4.3 satisfaction score standalone don't reveal much. Is that low, or is that standard, or how does it benchmark according to the past.
2. Problem-Focused: A satisfaction score is valuable, when couple with a business goal or tied to something like revenue. But a 4.3 is a rather low satisfaction score so it signals a problem, if anything as it stands now.
Suggest one UX metric that would better demonstrate real impact.
1. Retention Rate: A metric that could be better is retention rate- how many users are coming back to the platform? The usability testing and surveys can help reveal what areas need UX improvement to improve user retention, and the metric that tracks that can be retention.
1. Identify 1 to 2 reasons why these UX metrics failed to influence leadership.
1. Decontextualized: The metrics of a 4.3 satisfaction score standalone don't reveal much. Is that low, or is that standard, or how does it benchmark according to the past.
2. Problem-Focused: A satisfaction score is valuable, when couple with a business goal or tied to something like revenue. But a 4.3 is a rather low satisfaction score so it signals a problem, if anything as it stands now.
Suggest one UX metric that would better demonstrate real impact.
1. Retention Rate: A metric that could be better is retention rate- how many users are coming back to the platform? The usability testing and surveys can help reveal what areas need UX improvement to improve user retention, and the metric that tracks that can be retention.
Spot on!
I enjoy these challenges! Thanks for posting an avenue for me to engage with the content.