You’ve sat in a meeting where someone asked “does design even own this anymore” and nobody had a real answer. You’ve watched AI tools eat into research timelines and design handoffs, and you’re still not sure if that’s a threat to your job or a tool for it. You’ve applied for roles that didn’t exist two years ago, with job descriptions that read like three roles stitched together.
This is the moment the field is in right now, and it’s exactly what UXCON26 is built to work through.
☆ UXCON26 · October 8, 2026 ☆
One day. Three keynotes. Two panels. Speakers who are living this shift inside their own teams right now, not talking about it in the abstract.
What you actually get:
✺ Don Norman, the person who coined the term User Experience, on where the discipline goes from here
✺ Practitioners from Netflix, The New York Times, Target, UserTesting, and Skylight breaking down how their teams are handling AI, shifting roles, and who owns what
✺ A session on research, design, product, and engineering roles blurring in real time, with people who’ve actually navigated it
✺ A room full of people asking the same questions you are, and comparing notes after each session
You’re not just attending a conference. You’re spending a day getting real answers to questions you can’t Google your way out of, in a room full of people who can point you toward your next job, client, or collaborator.
☆ WHY THIS YEAR MATTERS ☆
Roles in UX are being redrawn faster than most orgs know how to handle. The people who figure out where they stand early are the ones who stay ahead of it, not the ones catching up after the fact. UXCON26 is where that conversation happens with the people actually shaping it.
Final Thought
The questions about where your role starts and ends aren’t going away. UXCON26 is where you get real answers instead of more hot takes. Get your ticket before the room fills up.